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About Us

LuxEffect.com

THE BRAND: LuxEffect is the first ever Online Diamond and Jewelry Centric Marketplace. Though many marketplaces exist, not a single one caters ONLY to the diamond and jewelry seeking buyers. MySolitaire had the foresight to see this niche and established LuxEffect. A renowned brand, MySolitaire has been in the diamond, gemstone and fine jewelry trade for the last forty years. The company ventured into e-retail in the year 2004 with the launch of MySolitaire.com a leading online diamond and fine jewelry web portal. Company’s commitment to provide better value for money, extensive product selection, highest quality and top notch service to its customers, has inspired it to adopt an innovative and collaborative idea and launch its marketplace, LuxEffect.

My Solitaire, a leading online retailer has a carved a reputation as a reliable jewelry portal in just three years. Established was 2004, with an endeavor to facilitate the purchase of jewelry online at just a click of a mouse. Our founders have been in the diamond, gemstone and jewelry industry for more than 35 years. However, our passion and commitment to provide better value, quality and service to their customers inspired us to launch the site. Leveraging the internet, harnessing the specialists and capitalizing the expert’s knowledge into the mainstream e-retail since then, MySolitaire is expanding horizons every day. Today MySolitaire, a standalone website is a celebrated gallery that showcases over more than 14000 beautifully designed high-quality ornaments.Our passion and dedication to provide better value, quality and service to our customers inspired us to launch LuxEffect.com.


Our Founders

LuxEffect.com adheres to the high quality standards and complete customer satisfaction provided by LuxEffect. The brand LuxEffect aims to satisfy customers with best quality products at reasonable price. The concept endeavors to provide the consumer to shop in an environment where they can fulfill all their Jewelry and Gifting needs. LuxEffect is a mammoth operation, with a huge inventory. Due to its sheer grand size, Mysoliatire.com and its sister concerns like LuxEffect.com can offer its client great pricing, best choice and fastest delivery of orders. LuxEffect.com thrives to make jewelry shopping a pleasant experience offering its customers the facility to exchange goods within all of their sites.

  
  Amit Jhalani
  Co-Founder and Vice President,
  Marketing and Merchandising,
  LuxEffect/ LuxEffect.com


Amit Jhalani

Amit Jhalani is the Vice President of MySolitaire.com, a leading online retailer of high quality diamonds and fine jewelry. Amit as he is fondly called, graduated from Stern School of Business, New York University. A thorough analyst, he worked as an Equity Analyst, Internet and Enterprise Software, with JP Morgan for …years. However, the innate entrepreneur in him inspired him to venture into the age-old family business of diamond jewelry. Fired with fresh enthusiasm and avant-garde technical knowledge, he along with his brother Ashish decided to give a new dimension to their existing retail jewelry business. In 2004 the Dynamic-duo stepped into the E-retail arena through MySolitaire.com aiming to grow it into one of most respected online jewelry retail brands in America.


He was confident that his internet background coupled with the 35 years of family jewelry experience would surely prove to be a successful combination. A young man, he carries a contagious passion that motivates every one that meets him. A farsighted and proactive personality, Amit has an immense understanding of the industry. He also serves as the VP of Marketing for TBR International, a $5 million and growing diamond and jewelry company.Surging ahead, he is sure to establish MySolitaire as the incomparable leader of jewelry retail.


  Ashish Jhalani
  Co-Founder & CEO
  LuxEffect.com



Ashish Jhalani

Ashish Jhalani is the CEO of the MySolitaire.com, one of the most respected online jewelry retailers located in the jewelry district of New York. Ashish is a cornucopia of knowledge and expertise with inborn managerial skills. He finished his graduation from Stern School of Business, Finance/Information Systems. He has more than nine years of experience in business transformation and business operations along with thorough Information Technology understanding.

Extremely adept at developing business strategies and plans, he is the intelligence behind MySolitaire that helps establish it as one of the industry leaders in just three years. Ashish possesses extensive knowledge of the business nuances and has the natural ability to solve complex problems in a jiffy. A cheerful persona, you can normally find him working or enjoying his coffee with his team.




Specialist in Engagement Rings

We know the ropes when it comes to engagement ring and will help you take home the ring, which is indulgent and just-right-for-her. Special Engagement rings has oust the traditional run-of-the-mill rings. At My Solitaire you can avail to a range of elegant rings; plus we keep adding newer designs to the present stock so you won’t be left dejected. Talk to our jewelry experts who will help you get the perfect engagement ring you have been looking for.

Just when you thought buying an engagement ring was piece of cake- barging in jewelry shop, picking the ring and popping the question, we are here to give your thought a makeover. Simply check a few criterions that you need to consider before buying the circle of love. We know you have waited a long time for this moment and you deserve to have the ring that’s worth the wait. LuxEffect.com promises to give you an option galore that will presents the best you have laid your eyes on. Our mesmerizing Rings Collections offer extensive choice of designs and products to select from our huge inventory of. Our jewelry experts help you buy the perfect engagement ring- you have been looking for!

LuxEffect.com gives a U-turn to engagement ring shopping. Just when you thought buying an engagement ring was a chaotic process- visiting a jewelry shop, selecting the ring and getting the right size - we are here to give your thought a complete makeover. Our Design Your Own Ring section allows you to custom design your ring and see its preview as well. Simply check a few criterions, click the mouse and the ring will be delivered right at your doorstep. We know you have waited a long time for this moment and you deserve to have the ring that’s worth the wait. LuxEffect.com promises to give you a wide selection that helps you get the perfect ring for your lady.


Design your own Jewelry

LuxEffect.com gives its customers the freedom to tailor make jewelry as per their taste and preference. You can let loose your creativity and give jewelry your personal touch. With LuxEffect.com’s Design Your Own Jewelry (DYO Jewelry), you can don the title of a designer and conjure up your own Engagement Ring, Diamond Stud Earrings, Diamond Stud Pendants, etc. You can literally create almost every jewelry item as per your wish.

Our simple and user interactive DYO Jewelry helps you get the perfect jewelry within your range. It is very easy to create your own jewelry. Just check the boxes, go on selecting the diamond cut, shape, metal, price and voila you have your ring. A perfect way to create your own ring in the comfort of your home.


Abundant Choice

LuxEffect is well acclaimed for its exceptional value, quality, style and range. The plethora of jewelry pieces will leave you spoilt for choice. Not compromised on quality they are revised and renewed matching the current lifestyle and fashion in vogue. Especially our jewelry vocabulary just keeps expanding with our popular and exclusive range of Black Diamonds. A sure cut above the rest, as LuxEffect.com proudly possess the biggest Color Diamond and Gemstone Collection. Moreover, signing up for our newsletter, you will have the first light of our new collections.


Expert Tips to look your best

Our affable, loving and assertive Sabrina is ever ready to share her views about jewelry and fashion. Sabrina is one of us with a happy family, demanding job and a social life .She simply loves jewelry and knows quite a lot about diamonds, jewelry and fashion. Sabrina has her own prejudices but she gives a balanced opinion. The portal justasksabrina.com offers ample tips that will revamp your wardrobe and keep you updated with the current vogue. Sabrina through her experience knows what all tips will make people look at you in admiration and envy. She can tell you what to buy when you don’t know what to buy; her tips can help you make a money saving deal and get the jewelry of your choice. You can share your tips here on fashion or the faux pas you made. This portal is your gateway to the world of fashion.


Celebrity Updates

Updating you on the latest happenings and fashion trends from the world of glam and glitz is the LuxEffect.com's blog ‘Mysticdrop.com’. It not only talks about celebrities but also educates and offers master-crafted jewelry in vogue with the changing fashion.
Mysticdrop.com is a celebrity gossip portal that keeps an astute eye on all the divas, it reports about their moment of glory and despair in terms of fashion. At Mysticdrop.com we display our designer jewelry inspired by celebrities. Don’t’ miss out on your regular dose of the hot celluloid news every week.


Customer Service

Our Customer Service Center is fully staffed with proficient personnels, who are dedicated to give you a friendly and stress-free ordering experience. We assiduously put in more time, effort and forethought for providing 100% customer satisfaction. You can call them for any issue- we offer 8.30 am EST – 12.30 EST hours a day, 5 days a week of customer service. Our e-retail expertise enables us to offer unrivalled levels of customer service to clientele around the world. However, if you are still un-satisfied with their answer, demand to speak with one of the founders and they will be more than willing to answer your concerns. You can also drop an email anytime (24x7) to customercare@Mysolitareconcepts.com and our concerned customer service representative will reply to you immediately.


Why Choose Us? / Why Shop from LuxEffect.com

We are the first and largest site dedicated exclusively to black diamonds. We offer jewelry at varied price range to suit everyone’s budget. These ensembles have a cut above others in aspects of designs and pricing.


Value for Money

We offer jewelry at varied price range so you can pick up the best piece without burning hole in your pocket. These ensembles have a cut above others in aspects of designs and pricing


Impeccable Quality

From eye-catching present-day items to traditional pieces, we have a large collection with faultless quality. LuxEffect.com’s quality standards are the best amongst all other jewelers. We use premium materials and brilliant jewelers to craft our jewelry. Our diamonds are the finest cut diamonds in the world. Every diamond is pre-selected by gemologist to ensure they meet our cut, clarity, and color standards. The designers and craftsmen at LuxEffect.com work on minute detail with precision. The master craftsmen who fashion our engagement rings possess inventive skills in conjuring innovative rings.


Reliable Purchasing

LuxEffect.com is committed to provide authentic certified jewelry to its valuable clients. We only offer GIA and AGS certified loose diamonds and all jewelry items come with a Certificate of Authenticity. Every ornament on the site goes through a stringent 100% quality inspection by trained specialists.
*The expenses of the same will be borne by the customers.


An incomparable Collection

LuxEffect.com is well applauded for its incomparable value, quality, style and range. Unmatched in quality they are revised and renewed matching the contemporary lifestyle and fashion in vogue. We also offer a wide collection of basic everyday wear jewelry, like studs, pendants and diamond rings. Moreover, signing up for our newsletter, you will have the first sight of our new collections.


Convenience at fingertips

We will help you make purchase even at the eleventh hour. The helpful customer service will take care of any thing from the minuet details in packing to last-minute changes. LuxEffect.com offers Free Shipping on all products. Our prompt delivery ensures that your order is delivered at your doorstep securely on time. Knowing you are pressed for time we offer you jewelry shopping effortless in the luxury of your home or office.


LuxEffect.com Confidence

  • 30 Day Returns
    LuxEffect.com is burgeoning company and is confident in its quality, value and service, such that it offers 30 day returns on all purchases. Our no risk return policy gives the ability to return the diamonds and jewelry incase you do not approve of them. If you wish have your order appraised to confirm its value. Our diamond and jewelry consultants have years of experience in the diamond, gemstone and jewelry industry.
    Read the complete policy

  • Perfect Ring Sizing
    LuxEffect.com ensures you get your exact ring size. However if the ring does not fit your size, you can exchange it within 60 days.

  • Life Time Buy-Back
    LuxEffect.com also offers a Life Time Buy-Back policy. We offer best quality products and designs. However, if at any time you wish to trade-up your diamond or engagement ring, we will once again happily trade-up the ring or diamond.
    We also offer 60 days warranty on the certified jewelry.
    Read the complete policy


  • Price Guarantee
    LuxEffect.com is committed to give its customers complete satisfaction, finest quality, and service. To help our customers buy the product of their choice at best value we offer ‘The Price Guarantee Policy’.
    We assure our customers the total refund of the price difference in case of any reduction in the price of the purchased product within 30 days. The customer can claim the refund through e-mail if the price of the jewelry he/she had purchased has fallen within 30 days of purchase.

  • Layaway
    LuxEffect.com endeavors to serve its customers better with finest quality, value for money products and also with customer friendly schemes. One such scheme is the ‘Layaway- plan’. In this plan the customers can Layaway an item of their choice by making 25% initial payment of the product. The price of the product will be fixed at what it will be on the day the 25% cost of the product is received. If after receiving the amount, LuxEffect.com increases the price of the product, the customer need not worry. He/she will have to pay the amount at which the product was Laid Away. Customer will receive the item only after the whole amount has been paid for.

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Metal setting is one of the important aspect for the diamond as it should not only suit the face tone but also enhance the beauty of the gemstones.whereas yellow metal gives more shine and beauty to the warm skin tone and adds fire to the "king of gem".
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